Rovio Beefs Up Global Advertising Team With Hires From Apple, Millennial Media, And inMobi

As Rovio plans its entry into the cartoon business, the company has announced a round of new hires that will comprise its revamped Brand Advertising Partnership team, making the Finnish-based gaming company "a direct media partner to some of the largest brands in the world." "Our new Brand Advertising Partnership Team in the U.S. will enable us to now partner directly with other lifestyle brands," said Michele Tobin, Head of North American Brand Advertising Partnerships. "The model of simply placing standard display ads in online and mobile properties is not necessarily strategic for the majority of tier one brands, and that model was in need of disruption. Rovio?s fan-first approach and engaged audience creates more native, integrated advertising experiences that more closely align to brands? overall marketing goals."

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