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Regional Marketing Director Job Code: 75038:1-111472 POSTED: Mar 08 Salary: Open Location: Dallas, Texas Employer: Pinnacle Type: Full Time - Experienced Category: Real Estate/Property Management ? ? Work for the Best in the Industry - make your next move here! Pinnacle ranked #1 on the National Multi-Housing Council Top 50 Largest U.S. Apartment Managers for two years in a row! We invest in great people. That's why clients trust us with their real estate investments! At Pinnacle, we consider our employees to be our most valuable asset. In fact, our number one key business objective is to attract and retain the best talent in the industry! At Pinnacle, we firmly believe our employees....more info View all our jobs SUMMARY The Regional Marketing Managers primary responsibility is to function in a support role to 1) Investment and Business Managers by creating and implementing strategic marketing plans to maximize traffic and closing performance and to the 2) community staff through coaching, assisting and monitoring the community marketing initiatives in accordance with the strategic plan. REPORTING RELATIONSHIP This position reports to the National Marketing Director and may take direction from the VP of Performance. FLSA STATUS: This position is Non-Exempt. ESSENTIAL FUNCTIONS: Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts. Accurately track any and all leads secured through the outreach efforts made for each community. Assist in creation/or review of a detailed calendar and log of outreach efforts for each community. Monitor neighborhood outreach log that is maintained by each community on a weekly basis. Provide feedback and coaching as necessary. Spot check and provide feedback on the ILS checklist and Craigslist postings for all communities. Assist community in the design promotion and execution of a robust referral and/or employer program. Work with Regional and Business Managers to create and implement strategic marketing plans. Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic and closing performance. Assist in the development and execution of community marketing budgets. Operate within this budget and make recommendations for promotional events and gifts as necessary. Maintain knowledge of competitive market conditions. Obtain and review a copy of the market survey for each community. Knowledge of and ability to extract management information from all management sources and systems. Apply this data to each communitys marketing needs. (Review analytics and make recommendations) Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/roll-outs and providing training and coaching to staff as necessary. On a limited basis, review collateral material from both internal and external graphic design and printing sources. Provide feedback to ensure all marketing communication material adheres to brand standards. Recognize any collateral or business practices that are not in accordance with Pinnacles brand standards or other requirements. Provide assistance in updating these items to the company standards. Attend weekly calls with National Marketing Director and monthly calls with the marketing staff as a whole. Prepare discussion materials for Regional meetings. Monitor the execution and completion of tasks indentified during these meetings or calls Encourages a direct and positive relationship between community and company. Continually research and make recommendations on new opportunities and marketing channels in the local market. Performs any and all other projects and tasks as directed. EDUCATION AND/OR EXPERIENCE: College degree or 3 plus years of industry experience in a marketing discipline. Property and marketing experience preferred. Proficiency in Microsoft suite of programs to include Word, Excel, PowerPoint. SKILLS/SPECIALIZED KNOWLEDGE: Take initiative and work independently while contributing to the overall success of the Pinnacle marketing department and team. Effectively organize, prioritize and time manage workload Maintains discretion in working with sensitive and confidential information. This position requires daily travel within the local community and the office. OTHER REQUIREMENTS: Must maintain professional appearance and comply with prescribed dress code policy. Ability to be at work on a regular and consistent basis; flexible work schedule including nights and weekends may be required. Ability to read, write, understand and communicate in English. Ability to use a personal computer and has excellent knowledge of email, Microsoft Word, and Excel. Ability to use general office equipment, such as telephone, fax machine, printer, copier, and 10-key. Excellent customer service and interpersonal skills; ability to relate to and get along with others. Strong organizational and time-management skills. Ability to perform basic mathematical and accounting functions. Ability to multi-task. Ability to make quick and effective decisions. Ability to analyze and resolve problems. Ability to set and meet goals. Ability to consistently meet deadlines. Ability to maintain flexibility and creativity in a variety of situations. Ability to maintain confidentiality. Ability to drive an automobile. Some travel will be required. PHYSICAL DEMANDS: Ability to sit for extended periods of time. Frequent use of fingers, handling, feeling, talking and hearing. Moderate standing, reaching, walking, stooping, and lifting. Sustains substantially recurring movement to fingers, hands and wrists. Ability to lift and/or move up to 20 pound. Pinnacle Dallas TX www.pinnaclerealty.com "); febox .html('') .addClass('featured-employer-box') .appendTo($('body')) .css({ "height":fWin.height() - 50, "width":980 }) .overlay({ top: 20, closeOnClick:true, load: false }); feframe = $('#featured-employer-frame'); }); $('body').delegate('.fe-popup','click',function(e) { var el = $(this); feframe.contents().find('body').html(""); feframe.attr('src',el.data('url')); febox.overlay().load(); }); })(jQuery);

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